We’ll update this page frequently as we gather more information about New Year’s sales, so be sure to bookmark it and keep checking back so you don’t miss any deals.

• Featured New Year’s Fitness Sales of 2025
• Best New Year’s Sales on Cardio Equipment
• Best New Year’s Sales on Strength Equipment
• Best New Year’s Sales on Smart Home Gym Equipment
• Best New Year’s Sales on Supplements and Nutrition
• Best New Year’s Sales on Apparel

Featured New Year’s Fitness Sales of 2025

REP Fitness

Last year, REP offered discounts throughout their site on select products

Get Deal

NordicTrack

Last year, NordicTrack offered discounts of up to $500 off on cardio equipment

Get Deal

Tonal

• Dimensions: 21.5" W x 50.9" H x 5.25" D
• Display: 24-inch touchscreen
• Max Weight: 200 lbs (100 lbs per arm)
• Training Types: Strength, HIIT, cardio, dance, yoga, recovery, mobility, barre, Pilates, pre/postnatal
• Accessories: None included
• Warranty: 2-year limited warranty
• Return: 30-day money-back guarantee

Check Price

Best New Year’s Sales on Cardio Equipment

The new year is a popular time to buy the best cardio machines, as many people are eager to start or re-establish healthy habits. Fortunately, cardio equipment brands make it easier on your wallet by offering significant savings on rowers, ellipticals, treadmills, exercise bikes, and more.

• Aviron: Last year, Aviron offered $300 off the Impact and Strong Series rowers for subscribers
• CAROL Bike: The CAROL Bike was $250 off for New Year’s last year
• Echelon: Last year, Echelon offered up to 20% off all connected and strength training equipment plus free shipping
• Horizon Fitness: For New Year’s 2023, Horizon offered massive savings of up to $1,000 off cardio equipment
• Hydrow: Through January 9, 2023, rowers and rower packages were up to $300 off, and Hydrow offered free standard delivery
• Life Fitness: Strength and cardio equipment were up to 50% off last year
• NordicTrack: Last year’s deal was up to $500 off cardio equipment
• Schwinn: Last year, buyers could save up to $200 and get free shipping on all exercise bikes
• Sole: Select treadmills were discounted last year

Best New Year’s Sales on Strength Equipment

Excited to lift some heavy weights and set PRs in the new year? Check out the deals below from some of our favorite strength equipment brands.

• Bells of Steel: Last year, select items on Bells of Steel’s website were up to 40% off
• Force USA: Last year, shoppers could get a free barbell on X-Series models or a free dip handle attachment with any MyRack purchase
• Fringe Sport: In 2023, Fringe Sport offered 5% off all purchases from December 26 through January 2 and 10% off all gym packages starting January 2
• PRx Performance: The brand offered 10% off orders of $1,750 or more last year
• REP Fitness: Last year, REP offered deals on select items, and we’re hoping to see the same this year. Plus, you can always check out our REP Fitness discount code page for additional ways to save.
• Rogue Fitness: To ring in 2023, Rogue offered daily deals, HUNDO pricing, free shipping, and more
• Titan Fitness: Last year, we saw multiple flash deals, including up to $200 off strength training equipment

Best New Year’s Sales on Smart Home Gym Equipment

Smart home gym equipment can be a great solution for those with limited space, as it gives you access to features like auto-adjusting weights in one compact unit. But it can be even more expensive than a top-notch barbell and squat rack combined, so waiting for a good holiday sale is usually worth it.

• Tonal: Last year, through January 31, you could try Tonal for free for 90 days. If you weren’t satisfied, you could return it within 90 days of installation and get a full refund.

Best New Year’s Sales on Supplements and Nutrition

A healthy lifestyle doesn’t just require consistent exercise. A proper diet is also essential, whether you want to lose weight or build muscle. Products like protein powder can help with either goal, and we’ve compiled the best New Year’s deals on supplements from the brands we trust the most.

• Kaged: Last year, this brand that makes my favorite pre-workout offered 20% off through January 31 with the code NEWME20
• Myprotein: Last year, Myprotein offered 50% off hundreds of items and 30% off all others with the code SAVE30

Best New Year’s Sales on Fitness Apparel

I pretty much live in leggings and workout apparel, so I’m always on the hunt for discounts on gym clothes. We’re still waiting for sales for 2025 to come in, but here are the deals we saw last year on some popular apparel brands.

• Adidas: Adidas offered up to 60% off apparel, shoes, and accessories last year
• Columbia: Select items were up to 60% off last year
• Fabletics: Last year, new VIP members could get 70% off everything
• lululemon: This popular men’s and women’s fitness and lifestyle apparel brand offered discounts on shorts, leggings, and much more last year
• Nike: Last year, with the code CHEERS, shoppers could get an additional 20% off select sale styles
• Reebok: Reebok ran an end-of-year sale last year where you could get an extra 50% off with the code EOSS

How to Find the Best New Year’s Fitness Sales

Consider Your Must-Have Features and Set a Budget

I know from personal experience how easy it is to blow a huge chunk of money on workout equipment. I’d argue that investing in items that can improve your health and wellness is worth it, but I also recognize the importance of saving money.

By doing some research in the weeks leading up to New Year’s Day, you’ll get a good idea of how much various exercise equipment costs and what you get for the price. For example, you can buy a rowing machine with a touchscreen monitor and the ability to stream classes for over $2,000. Or, for less than $500, you can buy a model with a simple screen that tracks a few basic performance metrics.

Once you identify the features that are most important to you, you can decide how much you’re willing to spend to get everything you want in your desired piece of equipment — just make sure you stick to your budget! And if you’re struggling to find equipment in your price range, check out our guide on the best budget home gym equipment.

Check the Pricing History

As someone who loves shopping, I’ve become familiar with the (sometimes shady) selling tactics of various retailers. They’ll jack up the prices of their items right before the holiday season, then offer discounts on the increased price. Unknowing shoppers may not even realize this happens and think they’re getting a good deal. In reality, they’re essentially paying the original price.

I recommend using tools like Karma to look up the pricing history of your desired gym equipment. For products sold on Amazon, Camelcamelcamel is a good resource.

Read Customer Reviews

In addition to checking the pricing history of the equipment you want, I recommend reading reviews — from multiple places, if possible. Some companies hide negative reviews on their websites, so you won’t learn the common complaints about a particular item unless you check various sources.

At Breaking Muscle, it’s our job to review fitness products, and we don’t shy away from pointing out the benefits and drawbacks of the items we test. To help guide you toward making the right decision for your needs, we’ve compiled several guides on the best home gym equipment:

• Best treadmills
• Best rowing machines
• Best squat racks
• Best barbells
• Best weight benches
• Best adjustable dumbbells
• Best kettlebells
• Best resistance bands
• Best massage guns
• Best CrossFit shoes

Read the Fine Print

When dropping potentially thousands of dollars on a large piece of gym equipment, you’ll want to ensure your money won’t be wasted if something is wrong with it or you don’t like it. Read up on things like:

• The company’s return policy
• Whether or not there’s a free trial
• How long the warranty lasts and what it covers
• Whether or not you can finance the item

FAQs

The post New Year’s Fitness Sales (2025) appeared first on Breaking Muscle.

Whether you’re shopping for yourself or a relative who’s been dropping hints about wanting a new barbell or weightlifting belt, the Breaking Muscle team has you covered. We’ve curated a list of the best Black Friday fitness deals from our favorite brands, so you can spend less time researching and more time checking off your or your loved ones’ wishlists.

We’ll update this page daily as new information rolls in, so bookmark this page and keep checking back for the latest deals on all of your favorite gear.

• Featured Black Friday Fitness Deals of 2023
• Best Black Friday Deals on Strength Equipment
• Best Black Friday Deals on Supplements and Nutrition
• Best Black Friday Deals on Smart Home Gym Equipment
• Best Black Friday Deals on Cardio Equipment
• Best Black Friday Deals on Apparel
• Best Black Friday Deals on Recovery Tools
• Other Black Friday Fitness Deals

Featured Black Friday Fitness Deals of 2023

REP Fitness

Last year, REP offered discounts throughout their site on select products

Get Deal

Echelon

Up to $1,625 off premium equipment with free shipping plus receive 15% off gear and apparel

Get Deal

Hydrow

Starting November 8, save $450 on the Hydrow Wave rower and $500 on the Hydrow rower

Get Deal

NordicTrack

Up to $700 off select cardio machines. NordicTrack may offer a refund for the price difference if you buy an on-sale item and the price drops again throughout November

Get Deal

Get RXd

Up to 40% off select barbells, benches, racks, sandbags, storage systems, sleds, kettlebells, dumbbells, and bumper plates through November 30

Get Deal

PRx Performance

Get up to 10% off racks and up to 5% off benches throughout the month of November

Get Deal

Horizon

Cyber Monday deals on select machines; get a free mat with the purchase of a 5.0U or 5.0R bike using code CYBERMAT

Get Deal

Titan

Doorbuster deals every day leading up to Black Friday

Get Deal

BowFlex

Up to $600 off select home gyms, cardio machines, and strength equipment

Get Deal

Best Black Friday Deals on Strength Equipment

Whether you’ve got your eye on squat racks, barbells, kettlebells, or dumbbells, Black Friday is a great time to stock up on strength equipment. We’ve compiled a list of brands offering the best deals on items to help you build muscle and get stronger this holiday season.

• Again Faster: Equipment up to $500 off; select apparel half off
• Bells of Steel:
  • November 17 through December 2:
    • Get 10% off when you spend above $1,000 before tax/shipping
    • Get 15% off when you spend above $2,000 before tax/shipping
      *promotion stacks with Home Gym Builder & custom sets
    • Up to 50% off select items
  • November 23:
    • Save 20% on Nuobells (Standard, Black Out, Green, Blue, Pink, and Ash)
  • Additional flash sales on select items November 24 through November 27
• Bowflex: Early Black Friday deals:
  • Revolution Home Gym: $600 off plus free shipping
  • Xtreme 2 SE Home Gym: $500 off plus free shipping
  • PR3000 Home Gym: Free shipping
  • SelectTech 552s: $80 off plus free shipping
  • SelectTech 1090s: $200 off plus free shipping
  • SelectTech 840 Kettlebell: $30 off plus free shipping
  • SelectTech 2080 Barbell With Curl Bar: $150 off plus free shipping
• ChopFit: Get 40% off everything plus free shipping in the U.S. on all orders
• DMOOSE: 60% off doorbusters sitewide; up to 50% off supplements, boxing gear, bundles, accessories, and weight training equipment (promotions run November 15 through November 30)
• Eleiko: (valid now through November 28)
  • 25% All gear and apparel – Valid with the free shipping over $75 offer
  • 30% XF Bumpers
  • 40% Grip Plates
  • 40% Black Sport Training Plates (KG & LBS)
  • 40% Black Change Plates (KG & LBS)
• Flybird Fitness: Black Friday Doorbusters: Up to 25% off adjustable dumbbells, curl bars, and more
• Force USA: Receive a free Olympic barbell with an All-In-One Trainer purchase plus free shipping. Force USA is also offering 0% APR financing through Affirm.
• Fringe Sport: Up to 50% off select items
• Get RX’d: Up to 40% on select barbells, benches, racks, sandbags, storage systems, sleds, kettlebells, dumbbells, and bumper plates
• Gorila Fitness: “November Hunt” weekly deals
• GORUCK: Early Black Friday: Significant discounts on shoes, ruck packs, sandbags, and more
• Griffin Fitness: Up to 40% off select weight plates, benches, racks, and rack attachments
• Gungnir: Up to 25% off select items
• Hyperwear: 15% off weight vests, battle ropes, sandbags, and more. Get an additional 5% off sale prices that are 20% off using code MUSCLE (code is valid November 20 through November 27)
• Iron Bull Strength: Up to 70% off gear, equipment, and more
• Iron Neck: Save up to 33% on Iron Neck, plus discounts on resistance band sets, training programs, and apparel during their Early Black Friday sale
• JAYFLEX: 20% off plus free shipping sitewide with code blackfriday
• Life Fitness: Free shipping on everything, including free white glove delivery and install on larger equipment; up to 50% off strength equipment (promotion runs November 13 through November 27 and is available while supplies last)
• MX Fitness: Early Black Friday: Save up to $300 + free shipping
• Nike Strength: Save $150 on select bundles and get discounted shipping on select barbells, dumbbells, and kettlebells
• PRx Performance: Up to 10% off racks and up to 5% off benches throughout the month of November
• REP Fitness: Black Friday Cart Discount (valid through November 27)
  • $1000+: 5% off cart
  • $2,000+: 7% off cart
  • $3,000+: 10% off cart
• Rogue Fitness:
  • Add 5 or more qualifying items to your cart and those items ship for $5
  • Hundo Pricing: the more weight you purchase the cheaper the price per pound
  • Hot Deals: dropping throughout the month
• Snode: Get 30% off the Snode Adjustable Dumbbell Cast Iron Flexbell Stand with the code BM30. See below for additional coupons (all promotions valid from November 1 through November 30):
  • Use the code FREESTAND for a free Steel Stand (worth $209) with a purchase of the AD80 adjustable dumbbells (limited to the first 300 sets).
  • Use both BUNDLE and 15OFF codes to save $139 on the AD80s and the All Cast Iron Stand bundle purchase.
  • Use code 15OFF on all products sitewide (except the AD80s), like the Smith machine, stands, rowing machines, bikes, magnetic adder weights, and benches, to get 15% off.
• Titan Fitness: Doorbuster deals every day leading up to Black Friday
• Torque: Early access: 5% off purchases up to $999; 10% off purchases between $1,000 and $2,999; 15% off purchases $3,000+
• PowerBlock: Early Black Friday Deals: Up to $300 off select bundles
• RitFit: Buy more, save more now through November 15
• TRX: Bundle and save 15%
• Vulcan: Buy more, save more: Tiered discounts from 10 to 15% off; locked discounts of up to 30% off; free shipping on power racks, barbells, bumper plates, and orders of $5,000+
• X3 Bar: Early Black Friday: $150 off the X3 bar

Best Black Friday Deals on Supplements and Nutrition

Running low on your favorite protein powder, creatine, collagen, or greens powder? Stock up your pantry with the best Black Friday and Cyber Monday supplement deals below.

• Burn Lab Pro: Save 40% on all orders
• Cellucor: 30% off sitewide; extra 5% off subscriptions; deals of the day (valid through November 27)
• Jacked Factory: Last year’s deal was BOGO the entire site
• Kaged: 20% off plus free shipping with the code HOLIDAY20
• Legion: For the entire month of November, BOGO 50% off individual products and get a Legion gift card for orders over the below tiers:
  • $10 gift card on orders over $99
  • $20 gift card on orders over $149
  • $40 gift card on orders over $199
• Life Extension: Cyber Week Sale! Get $10 off $75+| $25 off $175+| $50 off $325+ on all Life Extension supplements. Use code CYBER23. (valid November 27 through December 1)
• Liquid I.V.: Early Access For Members: Shop the Black Friday Sale at Liquid I.V. Use code BFSALE30.
• Mind Lab Pro: Up to 33% off plus FREE NutriGenesis® Multi
• MyProtein: Up to 50% off protein; extra 20% off with code 20MORE
• Naked Nutrition: Last year’s deal was a free shaker bottle with purchases of $49 or more
• Nu:tropic: Save 10% sitewide all month long
• Onnit: Get up to 60% off
• Performance Lab: Free NutriGenesis Multi with every 4-month bundle plus 10% discount on all orders (deals valid November 1 through 20)
• Pre Lab Pro: 10% off all orders + FREE shaker bottle
• Ritual: 40% off your first month (now through November 28)
• Swolverine: 30% off lifetime subscriptions + free shipping
• Transparent Labs: 25% off sitewide and a free gift with purchase of $100 or more
• XTEND: Buy more, save more: Spend $25, save 10%; spend $50, save 20%; spend $100, save 30%
• XWERKS: Last year’s deal was 20% off purchases of $99 or more

Best Black Friday Deals on Smart Home Gym Equipment

Smart home gym equipment usually isn’t cheap, but you can save some cash by waiting until Black Friday to make your purchase.

• Garmin: Up to $200 off smartwatches
• Speediance: 15% off Gym Monster and 20% off Gym Pal (deals valid through November 28)
• Tempo: Save $100 on Tempo Move, $1,000 on Tempo Studio, and up to 23% on prepaid memberships on existing accounts. Plus get a $50 Tempo apparel credit with the purchase of a holiday bundle.
• Tonal: $500 off, plus an additional $200 off with the code BRMSP4BFR (deals run from November 6 at around 10 AM EST through December 4)
• Vitruvian: 50% off all pro accessory kits (deal runs from November 1 through November 27)

Best Black Friday Deals on Cardio Equipment

Why wait until the new year to start tackling your fitness goals? Get a head start on improving your stamina and endurance with our favorite Black Friday sales on treadmills, rowers, ellipticals, and exercise bikes.

• Assault: (all deals valid November 22 through November 27)
  • Pro X – $599 Sale Price ($300 off)
  • Pro Rower — $599 Sale Price ($400 off)
  • Pro Runner — $2799 Sale Price ($200 off)
  • Elite Bike – $1,299 Sale Price ($200 Off)
  • Elite Rower — $1,299 Sale Price ($200 Off)
  • Elite Runner — $3,799 Sale Price ($200 Off)
  • $200 off all treadmills
  • Up to $300 off bikes
  • Up to $400 off rowers
• Aviron: Up to $500 off + FREE shipping (deals valid through November 30)
• Bowflex: Up to $500 off plus free shipping on select cardio machines
• CAROL Bike: $200 to $250 off all bike orders with the code BREAKING (promotion runs from November 10 through December 1)
• Diamondback Fitness: $500 off all cardio machines plus free shipping. Diamondback Fitness is also offering 0% APR through Affirm.
• Echelon: Up to $1,625 off premium equipment with free shipping plus receive 15% off gear and apparel
• Ergatta: Save $500 on your Ergatta Rower with code BF500. Coupon automatically applied at checkout.
• Horizon Fitness: Get an extra $100 off all Studio and Go Series treadmills using code CYBER100; get 50% off the 5.0IC and 7.0IC Indoor Cycles and the EX-59 Elliptical using code HALFOFF50; Get a free mat with the purchase of a 5.0U or 5.0R bike from Horizon Fitness using code CYBERMAT (offers valid November 27 through December 2)
• Hydrow: Save $450 on the Hydrow Wave rower and $500 on the Hydrow rower (deals start November 8)
• Life Fitness: Free shipping on everything, including free white glove delivery and install on larger equipment; up to 40% off cardio machines (promotion runs November 13 through November 27 and is available while supplies last)
• LIT Method: Black Friday Blowout Sale: Up to $800 off holiday bundles including the LIT Strength machine and accessories
• NordicTrack: Up to $700 off select cardio machines, plus a price match guarantee: if you purchase a product on sale from the NordicTrack website, and the price drops further during additional Black Friday sales, you may be eligible for a refund of the price difference.
• ProForm: Up to $500 off select cardio machines
• Sole: Up to $200 off treadmills; up to $200 off ellipticals; up to $200 off exercise bikes; $100 off strength equipment
• Sunny Health & Fitness: Up to 80% off cardio and strength products; sign up for an additional 15% off (starts November 16)
• Yosuda Bikes: 15% discount using the code YSD15 at checkout (now through November 30)

Best Black Friday Deals on Apparel

If you’re like me, you have way too many gym clothes and shoes — but that doesn’t mean you can’t treat yourself to more if you have the budget. Here are the top deals we’ve found on gym apparel and training shoes.

• Adidas: Weekly deals, including up to 50% off shoes and apparel
• ASICS: Make an online or in-store purchase now through December 21, and get a discount code on December 22 for $20 off any future purchase of $75 or more.
• Columbia: Early Black Friday sales: Up to 50% off and free shipping on orders over $125
• Fabletics: 80% off everything
• INOV-8: Up to 50% off running shoes
• Nike: Save up to 60% off select styles // members save an extra 25% off with code CYBER at Nike.com (ends December 2 at 8:30 pm PST)
• NOBULL: $50 off purchase of $199 or more with code HOLIDAY23; 50% off sale items
• Reebok: Cyber Monday: 50% off sitewide + 60% off sale with code CYBERMONDAY (valid November 27 through November 30)
• Ten Thousand: Get $25 off any purchase of $50+, and save up to $40 on kits (offer valid November 21 through November 27)
• Under Armour: 30% off sitewide plus free shipping
• Xero: Up to 70% off shoes, boots, and sandals, plus a $100 gift card giveaway

Best Black Friday Deals on Recovery Tools

When you work out hard, you’ll get sore from time to time. Take advantage of Black Friday deals to save money on massage guns, saunas, and other recovery tools so you can find relief from achy muscles and get back to training.

• FIIX Body: $100 off the FIIX Elbow
• HigherDOSE: 20% off sitewide with code HDBFCM (valid through November 27)
• Ice Barrel: $250 off barrels and 15% off accessories
• LifePro: 15% off their early access gift guide
• Plunge: Early Black Friday: FREE Rebounder with any Plunge purchase (valid through November 15)
• Sun Home Sauna: Save up to $700 on saunas through November 23
• Sunlighten: Cyber Week Promo: Up to $950 off; biggest savings on Amplify sauna (valid November 27 through December 1)
• Therabody: Save up to $300 plus 35% off accessories (valid through December 2)

Other Black Friday Fitness Deals

Looking to earn a personal training certification so you can start a new career in 2025? Or perhaps you want to train one-on-one with a coach for more accountability? Maybe you need to protect your floor from all the weights you’ll be throwing around in your newly outfitted home gym. Check out the Black Friday sales below for even more fitness-related deals.

• Future: 50% off your first month
• ISSA: 3 bonus courses when you sign up for the elite certified trainer course
• NASM: Early Black Friday Sale: Save up to 45% sitewide plus interest-free financing
• Rubber Flooring Inc.: 20% off orders $150+ with code THANKS20 or 25% off orders $500+ with code THANKS25

How to Find the Best Black Friday and Cyber Monday Fitness Deals

Shop Early

For the past couple of years, Black Friday hasn’t been just one day. Brands start offering deals as early as November 1 and run promotions and flash sales all month long. It’s worthwhile to start making your fitness wishlist as soon as possible. Otherwise, the item you want may be out of stock by the time Black Friday arrives.

Additionally, some companies offer their biggest and best deals for a limited number of hours on Black Friday. Hard as it may be to wake up early after a day of eating and lots of family time, it can be worth it to score major discounts on barbells, kettlebells, rowers, and more.

Research Pricing History

A common tactic amongst retailers is to jack up the prices of big-ticket items right before Black Friday and then offer discounts on the increased price. Ill-informed consumers may think they’re getting a good deal. In reality, they’re actually not saving much money at all. The discounted price usually ends up being close to the original price.

In the weeks before Black Friday, monitor the price of your desired items. You can set price alerts with mobile apps and browser extensions like Karma. Camelcamelcamel is a good resource for price-tracking items sold on Amazon. With these tools, you’ll be able to determine if you’re getting a legitimately good deal on Black Friday.

Research Brands and Products You Have Your Eye On

It’s easy to get caught up in the excitement of seeing fitness equipment available for hundreds of dollars off the original price. But researching the brands and the specific products you want and reading the fine print can save you some major headaches later on.

Start by checking the company’s return policy. Significantly discounted items may be listed as “final sale,” meaning you won’t be able to return them. Additionally, some companies will make you pay to ship the item back to their warehouse and may even charge a restocking fee. These costs can be hundreds of dollars, depending on how large and heavy the item is.

Also, review the brand’s warranty. Any respectable fitness brand will offer extensive warranties so that you don’t have to pay to replace the item if it gets damaged. Companies that sell lesser-quality items may only offer short-term warranties because they know the product likely won’t last long.

Lastly, think carefully about the features you want in your home gym equipment. For example, some cardio machines like treadmills and exercise bikes can be super basic with tiny monitors that track minimal workout metrics. Or they can include lots of high-tech features, like touchscreen monitors and streaming capabilities. How advanced or rudimentary you want your equipment to be will depend on what motivates you to work out consistently.

If you’re not sure where to start when putting together your shopping list, let Breaking Muscle guide you. It’s our job to test, research, and curate items from the most reputable brands in the industry, so you can trust our reviews:

• Best squat racks
• Best weight benches
• Best rowing machines
• Best treadmills
• Best dumbbell sets
• Best adjustable dumbbells
• Best kettlebells
• Best barbells
• Best resistance bands
• Best budget home gym equipment

Install Browser Extensions for Coupon Codes and Cashback Rewards

Speaking of browser extensions, you may want to sign up for one that offers cashback rewards at various online stores. One of the most popular ones that I can personally vouch for is Rakuten. When you make a purchase on a participating retailer’s website, Rakuten gets an affiliate commission based on a pre-determined percentage. Instead of keeping that commission, they share it with you.

Many companies also increase the percentage you get back for Black Friday and Cyber Monday. A brand that normally offers two percent cashback throughout the year may increase it to 10 percent for these two days.

The one drawback of Rakuten is that it only pays out commissions once every quarter. If you want more immediate savings, try the Capital One Shopping or Honey browser extensions. During checkout on participating retailers’ websites, Capital One and Honey will search for the best coupon codes and apply them to your order.

Sign Up for Emails and Texts

It’s common for companies to offer exclusive deals only to customers who opt into emails and texts. If there’s a piece of fitness equipment you really want, I recommend signing up for email and/or text alerts from the company. If you’re searching for the best Black Friday squat rack discounts, for example, you’ll be one of the first to know when the rack you want goes on sale. You can also ensure you get your desired item before it sells out or the brand stops running a promotion on it. 

RELATED: New Year’s Fitness Sales

FAQs

The post Black Friday Fitness Deals (2025): Save on Dumbbells, Rowers, and More appeared first on Breaking Muscle.

This year, Labor Day is Monday, September 5, 2023. If you’ve been wanting to replace your rusty barbell, refresh your wardrobe with gym leggings, or buy a treadmill so you don’t have to run outdoors when it starts getting cold and gloomy, check out our favorite Labor Day fitness equipment sales below. We found discounts on everything from high-quality adjustable dumbbells to top-rated cardio machines. We even found deals on the best protein powders and other supplements to help you stay on top of your nutrition as the holiday season approaches.

Don’t forget to check back often — we’ll update this page as we find more deals to share.

RELATED: Black Friday Fitness Deals

These deals are based on the information we have as of the time of this writing and are subject to change.

The Best Labor Day Fitness Sales

Here’s a roundup of the best Labor Day fitness deals from some of our favorite brands:

• REP Fitness: Save up to $150 on functional trainers, weight benches, bumper plates, and more
• Snode: Save $50 on the AD80 Adjustable Dumbbells with code BM50 (deal is valid from September 1 through September 5)
• Titan Fitness: Save up to 40% plus get free shipping
• Diamondback Fitness: Save 35% on all cardio machines and receive free Shipping
• Force USA: Free indoor cycle with any X Series purchase and free shipping on all purchases over $1,999
• NordicTrack: Save up to $500 on rowing machines, ellipticals, and treadmills, plus save $1,000 on the NordicTrack Vault and $700 on the Fusion Studio

Labor Day Fitness Deals by Product Type

Strength Equipment

• Bells of Steel: Get a $100 gift card to use on a future order when you spend $1,000 before tax (deal is valid from August 31 through September 5)
• Force USA: Free indoor cycle with any X Series purchase and free shipping on all purchases over $1,999
• Fringe Sport: Save up to 40% on kettlebells, plus free shipping
• Ironmaster: 20% off select items and free shipping (ending September 4)
• PRx: Save up to 20% on gym storage products
• REP Fitness: Save up to $150 on functional trainers, weight benches, bumper plates, and more
• SMRTFT: Save $100 on 80 lb classic black dumbbells
• Snode: Save $50 on the AD80 Adjustable Dumbbells with code BM50 (deal is valid from September 1 through September 5)
• Tempo: Get a free Flex & Flow Kit (a $145 value) with any Tempo Hardware Purchase (deal is valid from September 1 through September 4)
• Titan Fitness: Save up to 40%, plus get free shipping
• TRX: Save 15% on TRX bundles

Nutrition and Supplements

• Gainful: 40% off your first order with the code LB40
• Kaged: Buy two get one free
• Legion: BOGO deals on select supplements
• MyProtein: BOGO deals plus 25% off with code SAVE25
• Transparent Labs: 10% off when you subscribe; free shipping on orders of $99 or more

Cardio Equipment

• Assault Fitness: Save $100 on the new AssaultRower Pro
• Aviron: Save up to $200 on rowers and bundles, plus get two months of free programming with a family membership
• Bowflex (deals are valid from August 25 through September 5):
  • Save $300 plus get free shipping on the C6 exercise bike
  • Save $300 plus get free shipping on the X2SE home gym
  • Save $100 plus get free shipping on the 1090 dumbbells
• Echelon: Save up to $1,000 on Bundles with top-rated fitness equipment. Discount applied in cart.
• Horizon Fitness (deals are valid from August 28 through September 4):
  • Save $100 on the 7.4AT with code RUN100
  • Save $150 on the 7.8AT with code RUN150
• Hydrow: Save $300 on the Hydrow Rower and $100 on the Hydrow Wave Rower, plus the following (deals are valid from August 24 through September 7):
  • Save an additional $75 if you purchase an annual subscription
  • Save an additional $150 if you purchase a two-year annual subscription
  • Save an additional $250 if you purchase a three-year annual subscription
• Life Fitness: Save up to 50% on outlet equipment
• NordicTrack: Save up to $500 on rowing machines, ellipticals, and treadmills, plus save $1,000 on the NordicTrack Vault and $700 on the Fusion Studio
• ProForm: Save up to $300 on various cardio equipment
• Schwinn + Nautilus (deals are valid from August 25 through September 5):
  • Save $200 plus get free shipping on the IC4 exercise bike
  • Save $50 plus get free shipping on the 130 upright bike
  • Save $50 plus get free shipping on the 230 recumbent bike
• Sole Fitness: Save up to 50% on the E20, E55, and E95 ellipticals; F65, F80, F85, and TT8 treadmills; SB700, R92, and LCB exercise bikes; the SR550 rower; and strength equipment
• TrueForm: Save $1,000 or more on curved treadmills

Apparel

• Backcountry: Up to 60% off hiking, camping, skiing, and biking equipment
• Nike: Up to 50% off men’s and women’s apparel and footwear
• Reebok: Up to 50% off men’s and women’s apparel and footwear with the code BACKTOSCHOOL
• Under Armour: Up to 25% off select styles
• XERO Shoes: Save 20% on new styles from August 22 through September 5

Gear and Accessories

• Garmin: Up to $150 off smartwatches

Recovery

• Lumebox: 45% off sitewide until Sept 4
• Theragun: Save up to $200 on the Theragun, Wave Series, and more

How To Find the Best Labor Day Fitness Sales

There are plenty of ways you can save money on workout equipment this Labor Day. To maximize your savings, follow the tips below.

Make a Plan

If you’re a fitness junkie like me, you’ll want to buy all the things at once, especially when brands offer steep discounts. But you likely also have bills to pay and families and pets to care for, and you probably want to keep some money stashed away for unexpected emergencies.

It helps to make a plan and stick to it when plotting your purchases during shopping holidays. This way, you won’t fall victim to “shiny object syndrome” and spend more money than you budgeted for. You’ll also be less likely to experience buyer’s remorse when a new exercise bike or barbell that you really didn’t need shows up at your door.

Research the Pricing History

Retailers are notorious for inflating the original prices of their products right before a major holiday to make their discounts look even better. To ensure you get a good deal, keep tabs on your desired item’s price in the weeks leading up to Labor Day. If it doesn’t change but then drops by a significant percentage for Labor Day weekend, you’re probably getting a good deal. But if the price goes up by 20 percent the week before Labor Day and then the brand offers a 20 percent discount for the holiday weekend, you won’t save any money.

RELATED: New Year’s Fitness Sales

CamelCamelCamel is an excellent price history checker for products on Amazon. Chrome extensions like Honey or SlickDeals work well for Amazon and other retailers. Honey allows you to create Droplists of the items you want to track and will send you notifications when prices drop. SlickDeals functions similarly and lets you create alerts for your desired products. SlickDeals doesn’t provide historical prices, though — this extension only starts tracking an item’s price once you create an alert for it.

The post The Best Labor Day Fitness Sales (2025) appeared first on Breaking Muscle.

The great thing about this sales event is that Amazon doesn’t just discount products from its Amazon Basics brand or cheaper, less popular companies. You can find markdowns on high-quality fitness gear from trusted brands like Peloton, Hydrow, Bowflex, and more.

This year, Amazon Prime Day occurred in July. Another event called “Amazon Prime Big Deal Days” will take place from October 10 through October 11. Scroll down for the best deals we’ve come across, including some items that are more than 50 percent off the original price!

RELATED: Black Friday Fitness Deals

Best Amazon Prime Day Fitness Deals

Some of the biggest October Prime Day sales we’ve found on home gym essentials are listed below.

These deals are based on the information we have as of this writing and are subject to change.

• Bowflex SelectTech 552 Adjustable Dumbbells: 34% off
• Bowflex SelectTech 840 Kettlebell: 36% off
• CAP Barbell 150 LB Dumbbell Set With Rack: 15% off
• Echelon Row: 38% off
• FLYBIRD Adjustable Weight Bench: 28% off (October 10 only)
• Hydrow Connected Rowing Machine: 20% off
• Peloton Bike+: 14% off
• PowerBlock Sport 24 Adjustable Dumbbells: 29% off
• Schwinn Fitness 810 Portable Treadmill: 15% off

Amazon Prime Day Deals by Product Type

Want to do some comparison shopping before making your purchase? Click the links below to visit Amazon and browse products by category.

• Barbells
• Dumbbells
• Ellipticals
• Exercise bikes
• Fitness trackers and heart rate monitors
• Kettlebells
• Massage guns
• Men’s and women’s training shoes
• Men’s and women’s workout apparel
• Pre-workout
• Protein powder
• Resistance bands
• Rowing machines
• Treadmills
• Weightlifting accessories
• Weight benches
• Weight plates

Tips for Scoring the Best Fitness Deals on Prime Day

You can maximize your savings and avoid missing out on the best Prime Day fitness deals by completing certain tasks to earn promotional credits, joining waitlists, using Alexa to get notifications when deals go live, and applying coupons to eligible items for additional discounts.

Complete Actions on Amazon Before Prime Day

In the past, Amazon has allowed shoppers to earn credits to use towards Prime Day purchases by performing certain tasks, such as:

• Backing up photos to Amazon Photos to earn a $15 credit
• Adding $100 to an existing gift card to earn an $8 bonus

Watch for Lightning Deals

Amazon offers lightning deals that allow you to save even more on various items throughout Prime Day. The kicker is that only a limited stock is available, and the deals end after they are 100 percent claimed or a timer runs out (usually after a few hours).

Furthermore, if you add a lightning deal product to your cart, you only have 15 minutes to check out, or you lose the deal.

You might not see a lighting deal on big-ticket items like squat racks or treadmills, but you may be able to get one on products like protein bars, gym apparel, and smaller equipment like high-quality kettlebells.

Check out Amazon’s current lightning deals — you can even filter by Prime Early Access deals to see which items are on sale now. If the deals on the items you want aren’t available yet, you can filter by Upcoming deals to receive push notifications on your mobile device when they go live.

If you miss out on a lightning deal, you may still be able to get the item you want for the sale price. Just click “Join Waitlist” to receive notifications if the product suddenly becomes available, which may happen if another customer doesn’t check out before their 15 minutes are up.

Use Alexa for Reminders and Exclusive Deals

You can ask Alexa to notify you when deals on your desired items become available. However, you’ll need an Amazon Echo device and the Amazon Alexa app to receive deals notifications on Prime Day.

To get alerts when your favorite fitness items go on sale, you first need to add products to your Amazon Wish List, shopping cart, or Saved for Later list. Then, open the Amazon Alexa app, head to your settings, and click “Notifications.”

From there, tap “Amazon Shopping” and turn on Deal Recommendations.

On Prime Day, ask Alexa, “Alexa, what are my notifications?” Alexa will then let you know about the deals it’s found. It can alert you to deals up to 24 hours before they go live. If you want to buy the item, and the discount is already activated, you can then tell Alexa to make the purchase for you.

What’s more, you can ask Alexa, “Alexa, what are your deals?” throughout the day to get access to deals up to an hour before they go live on Amazon.com. You may also potentially get exclusive deals on fitness products that aren’t available on the website.

Search Social Media

Amazon has been encouraging people to use the hashtag #bigdeals2023 to advertise their Prime Day promotions on Instagram, TikTok, and other social media platforms. Search that hashtag in the days leading up to Prime Day and throughout the event for even more sales.

RELATED: New Year’s Fitness Sales

Sign Up for a Prime Visa Card

With a Prime Visa Card, you can unlock additional savings and earn rewards points you can apply to your Amazon purchases. Upon approval (which only takes a couple of minutes), eligible Prime members get a $200 Amazon gift card instantly that they can use for Prime Day purchases.

Additional benefits you can get with a Prime Visa Card include 10 percent back or more on eligible Prime Day purchases and six percent cash back at Whole Foods Market on July 11 and 12.

Learn more about the Prime Visa credit card.

Look for Prime Coupons

Amazon has a large library of products with additional coupons you can apply at checkout. Visit the Amazon Coupons page to unlock additional savings.

Check the Price History

Sometimes, Prime Day markdowns aren’t as good as they initially appear. To ensure you’re getting the best deal possible, check sites like CamelCamelCamel or install the Camelizer Chrome extension to look up the price history of your desired item. If you see that the price has been lower than it is on Prime Day at other times throughout the year, you may want to wait to make your purchase.

How To Sign Up for Amazon Prime

To be eligible for most Prime Day discounts, you need to be a Prime member. You can sign up for a free 30-day trial and take advantage of Prime Day deals. Amazon is even offering new Prime members a $10 credit that they can use towards Prime Day purchases.

Signing Up For a Prime Membership on a Mobile Browser

1. Open your mobile browser and go to amazon.com/prime.
2. Create an Amazon account if you don’t already have one by selecting “Create Account,” filling out the required fields, and hitting “Continue.”
3. Tap the three dots and hit “Try Prime.”
4. Tap “Prime Free Trial” and follow the instructions to select your membership and confirm your billing and shipping address. The trial lasts for 30 days.
5. After 30 days, your credit card will be charged. You can cancel at any time within the trial period if you don’t wish to continue your membership.

Signing Up For a Prime Membership on Desktop

1. Open your Internet browser and navigate to amazon.com/prime.
2. Create an Amazon account if you don’t already have one by hovering over the “Hello, sign in. Account & Lists” button and clicking “Start here” under the “Sign in” button.
3. Fill out the requested information and hit “Continue.”
4. Once you’ve created your account, hover over the “Hello [your name]” button and click “Prime membership.”
5. Follow the on-screen instructions to select your membership, enter your credit card information, and confirm your billing and shipping address.
6. You’ll get a 30-day free trial for Amazon Prime. Your credit card won’t be charged until the 30 days are up. You can cancel at any point within the 30-day trial period if you don’t want to continue your membership.

How Much Does an Amazon Prime Membership Cost?

As of July 2023, an Amazon Prime membership costs $14.99 per month or $139 per year. College students who are enrolled in at least one course within the US, District of Columbia, or Puerto Rico can get a Prime membership for just $7.49 per month. Individuals on government assistance programs, like Medicaid and EBT, can also get a discounted Prime membership of about $7 per month.

Benefits of Becoming an Amazon Prime Member

Not convinced that you should keep your Prime membership after Prime Day ends? Perhaps these perks (which isn’t an exhaustive list, by the way) of being a Prime member will convince you to change your mind:

• One or two-day free shipping on hundreds of products — in some cases, you can even get same-day shipping on eligible items
• Exclusive savings on items from Whole Foods Market
• Unlimited streaming of movies and TV shows on Prime Video, which costs $9 per month for non-members
• Prime Try Before You Buy, a service that allows you to try clothing and shoes for free for seven days. You only get charged for the items you wish to keep after the seven-day try-on period.
• Access to over two million ad-free songs, playlists, and stations on Prime Music

FAQs

The post Best Prime Day Fitness Deals on Treadmills, Dumbbells, Apparel, and More appeared first on Breaking Muscle.